Summury the Doctoral dissertation: Agricultural development communication model in Northwest Vietnam-Thac si - Tien si - Cao hoc - 1243858 pdf

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Giới thiệu

The research purpose of the thesis is to propose a model of agricultural development communication in the Northwest region and to demonstrate solutions and recommendations to promote the role of agricultural development communication in the region.

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INTRODUCTION
1. The urgency of selected topic
From the perspective of propaganda and communication based on Marxism-
Leninism,
Ho
Chi
Minh's
thoughts
and
modern
communication
approach,
it
is
agreable
that
"there
is
a
strong
connection
between
communication
and
development” and "communication
activities should be promoted to
exploit
and
take the full advantage of all resources in agriculture, farmers and rural areas" are
important solutions. A few of development communication researchers also pointed
out
that
the
limitation
of
rural
and
agricultural
development
in
Vietnam
was
resulted
by
the
diffusion
model
and
the
modernization
development
model.
Although it was in line with the context of Vietnam's rural development in the early
stages
of
reform,
it
failed
to
ensure
the
sustainability
of
further
stages
of
development. It is very important to have an appropriate model of agricultural
communications for the new stage. Based on the research of many national and
international scientists, and my own personal experience, I think the application of
development communication model to agriculture is the optimal solution.
For
Northwest
Vietnam,
improving
the
efficiency
of
agricultural
communication
is
identified
as
one
of
the
important
directions
for
agricultural
development. Innovation is a must in order to improve the efficiency, especially
having a new communication model. In order to materialize the innovation, the
first stage is proposing and substantiate an appropriate regional communication
model, step by step replaces the traditional one. For the above reasons, the topic of
"Agricultural
development
communication
model
in
Northwest
Vietnam"
has
been selected for the doctoral dissertation in Mass media.
2. Purpose and mission of the study
2.1. Purpose
The
purpose
of
this
study
is
to
propose
an
agricultural
development
communication
model
for
Northwest
Vietnam
and
substantiate
solutions
and
recommendations to enhance the role of communication which contributes to meet
the needs and achieve the agricultural development goals in this area.
2.2. Missions
In order to achieve this goal, it is required to conduct the following tasks:
-
Firstly,
systematize
the
basic
concepts
of
communication
researchers
to
provide
a
background
knowledge
of
communication
for
development,
communication
for
agricultural
development
and
propose
an
agricultural
development communication model for Northwest Vietnam.
1
- Secondly, identify exactly the characteristics and problems of agricultural
communication mechanism in Northwest Vietnam by making survey in Son La and
Lai Chau.
- Thirdly, propose and demonstrate foundation directions and key solutions
to
promote
the
role
of
agricultural
development
communication
in
Northwest
Vietnam.
3. Objects and Scope of the study
3.1. Objects
The objects of the study are agricultural development communication with a
characteristic as a set of basic elements of communication, relationships between
those elements and impact mechanism of the model with agricultural development
in Northwest Vietnam.
3.2. Scope of the study
The research object of the study is communication activities for agricultural
development in Northwest Vietnam
The
examine
object
of
the
study
are
methods
of
communication
for
agricultural development in Northwest Vietnam including 1) research and examine
duration
is
from
1986,
when
Vietnam
started
the
Resolution
era,
until
now,
2)
selected typical examined locations are Son La and Lai Chau.
4. Hypotheses
Firstly, it is very important to have a communication model for agricultural
development proposed based on modern theories of development communication,
at
the
same
time,
matches
specific
local
conditions,
such
as
culture,
society,
geographical nature, etc.
Secondly,
the
current
agricultural
communication
model
is
one
way
and
imposed.
Thus, communication is not able to enhance its role in the development
of agriculture of the Northwest.
Thirdly, the proposed agricultural development communication in Northwest
Vietnam not only resolves the limitations or weaknesses of the current model but
also
inherits
and
promotes
the
potential
strengths
and
advantages
of
local
agricultural development communication.
5. Rationale and Methodology
5.1. Rationale
-
The
rationale
for
the
study
is
modern
theories
of
communication,
development and the role of communication for sustainable development in general
and for sustainable agriculture development in particular. The study is also based
2
on the perspective of Marxism-Leninism and the Communist Party of Vietnam on
agricultural
development
and
contribution
of
propaganda
and
communication
to
agricultural and rural area development.
5.2. Methodology
Specific methodologies selected for the study are analysis synthesis, which
is
used
on
documents
research,
together
with
inductive
deductive,
which
is
implemented
to
examine
the
current
situation
of
agricultural
development
communication
in
the
Northwest.
Besides,
the
study
also
utilized
other
methodologies like statistic, survey and in-depth interview in two provinces Son La
and Lai Chau.
6. Contribution of the study
Firstly, this is the first comprehensive study on researching and proposing
agricultural development communication model in Northwest Vietnam, in which,
indicating the elements of the model and relationships between them.
Secondly,
the
study
researches
and
analyses
the
current
situation
of
agricultural development communication activities to identify both advantages and
disadvantages,
as
well
as
the
reasons
and
the
issues
of
sustainable
agricultural
development communication in Northwest Vietnam.
Thirdly, the study proposes and demonstrate foundation directions and key
solutions
to
enhance
the
role
of
communication
in
agricultural
development
in
Northwest Vietnam, nowadays.
7. Theoretical meaning and Practical meaning
7.1. Theoretical meaning
The
study
significantly
contributes
and
supplements
to
the
Vietnamese
agricultural
development
communication
theory
system
and
the
agricultural
development communication model. It is considered the first systematic scientific
study
that
evaluates
agricultural
development
communication
activities
and
methods in Northwest Vietnam.
7.2. Practical meaning
The results of the study will be an important basis for people who directly
involve in communication, especially administrators, who are able to find it as a
good reference to develop the development communication model and agricultural
development
communication
model
which
are
suitable
with
specific
local
conditions and ensure the sustainable development. In addition, the study can be a
scientific material for the study and research of students major in communication or
journalism and those interested in the topic.
3

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