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Lecture Microeconomics (20/e): Chapter 13W - Campbell R. McConnell, Stanley L. Brue, Sean M. Flynn-Kinh Te - Quan Ly

Chapter 13W - Technology, R&D, and efficiency. This chapter addresses the firm’s ability to determine its optimal amount of research and development (R&D) and how entrepreneurs and innovators further technological advances. Many of today’s companies like Nike, Intel, and Wal-Mart owe much of their success to technological advances; differentiating with invention, innovation, and technological diffusion. Chapter13WTechnology,R&D,andEfficiencyCopyright © 2015 McGraw­Hill Education. All rights rese

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Tải Lecture Microeconomics (20/e): Chapter 13W - Campb... (.pdf)

Chapter
13W
Technology,
R&D,
and
Efficiency
Copyright © 2015 McGraw­Hill Education. All rights reserved. No reproduction or distribution without the prior written consent of McGraw­Hill Education.
Invention,
Innovation,
and
Diffusion
•
New
and
better
products
•
Better
ways
of
producing
and
distributing
those
products
•
Occurs
over
the
very
long
run
•
Profit
is
the
incentive
LO1
13W-2
Invention,
Innovation,
and
Diffusion
•
Short
run
•
No
change
in
technology,
plant,
or
equipment
•
Long
run
•
No
change
in
technology
•
Very
long
run
•
Technology
changes
with
R&D
LO1
13W-3
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