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Lecture Economics (6/e): Chapter 19 - Stephen L. Slavin-Kinh Te - Quan Ly

Chapter 19 - Theory of consumer behavior. The main contents of this chapter include all of the following: Marginal utility, the law of diminishing returns, total utility, maximizing utility, the water-diamond paradox, consumer surplus.

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Created date 8/30/2018 5:45:07 AM +00:00

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Tải Lecture Economics (6/e): Chapter 19 - Stephen L. S... (.pdf)

Chapter
19
Theory
of
Consumer
Behavior
Copyright
2002 by The McGraw­Hill Companies, Inc.
All rights reserved.
19­1
Chapter
Objectives
•
Marginal
utility
•
The
law
of
diminishing
returns
•
Total
utility
•
Maximizing
utility
•
The
water­diamond
paradox
•
Consumer
surplus
Copyright
2002 by The McGraw­Hill Companies, Inc.
All rights reserved.
19­2
Utility
•
What
is
utility?
–
Utility
is
NOT
usefulness!
–
Utility
means
only
that
you
think
enough
of
something
to
buy
it
–
Utility
is
measured
by
how
much
you
are
willing
to
pay
for
something
Copyright
2002 by The McGraw­Hill Companies, Inc.
All rights reserved.
19­3